In this video and article we will introduce you to a new devotee business, HARI:BOL Food for the Soul, an exciting and inspiring bhakti business that is growing rapidly and poised to go worldwide. Join us in this discussion between Braja Vilasa prabhu, TOVP Vice-Chairman and Yachneet Pushkarna, the company CSO (Chief Seva Officer, as he likes to call it). But first, a few words about bhakti and business, and what is A3 milk.
yat karosi yad asnasi
yaj juhosi dadasi yat
yat tapasyasi kaunteya
tat kurusva mad-arpanam
O son of Kunti, all that you do, all that you eat, all that you offer and give away, as well as all austerities that you may perform, should be done as an offering unto Me.
In this verse from Bhagavad-gita, the Lord gives us an appealing and practical formula for living our lives in the material world in a way which serves Him, and at the same time fulfills our needs to work, eat, give and renounce. We simply have to transfer those same activities to Krishna. This will guarantee our advancement in spiritual life.
But can business and making money to profit be bhakti? Srila Prabhupada personally guided his disciples in this regard and fully supported this idea. Many devotees over the years have developed enterprises such as restaurants, food product lines, import/export products, etc. based on his guidance and the verse spoken by the Lord above.
However, most of the devotee businesses over the years were created and managed by either temples to maintain their services, or by entrepreneurial devotees who then donated to specific projects. Srila Prabhupada had a different business model in mind when he created Spriritual Sky incense to engage business-minded devotees, but also benefit many temples at the same time. Book distribution was a similar idea along those lines; our Family Business.
Prasadam distribution is also our family business and has always been a focal point of the Hare Krishna Movement, whether at the temples or for distribution, and devotees and those familiar with ISKCON know all too well the powerful effects and wonderful ecstasy of distributing and taking prasadam. But there has never been a worldwide prasadam business that could simultaneously benefit all temples and distribute prasadam to the masses. Until now.
Introducing, HARI:BOL Food for the Soul. Originally founded by two ISKCON brahmacaries from Chowpatty temple, the business was handed over to Yachneet Pushkarna, a seasoned businessman with an extensive F&B background. It has been further expanded by the family of the well-known (now deceased) Indian businessman and initiated disciple of H.H. Radhanath Swami, Shrinathji, who created the concept of Bhakti Yoga in Business. His son Keshav desired to see HARI:BOL go global and has mentored Yachneet and provided the seed money for the project.
Yachneet has developed a prasadam distribution business model to benefit all temples through the sales of (initially) a line of 100% pure, organic, chemical free ahimsa dairy products made from A-2 milk, a variety of milk that is more easily digested (see ref. below). Already, over 35 temples in India and 7 in the U.S. are beginning to carry the HARI:BOL line of prasadam dairy products and usable milk and ghee, and others are lining up to follow suit.
Additionally, temples can order ahimsa milk and ghee in large containers for use in cooking for their Deities. This presents a good solution to the vegan issue that many temples in the Western world face. Using ahimsa dairy products is the real alternative and also keeps us in line with our philosophy of cow protection and the importance of dairy use.
Finally, the crème de la crème of the HARI:BOL business model: all profits go to completing the Temple of the Vedic Planetarium and for its future maintenance! This completes the concept of the title of our video and article: When Business Becomes Bhakti. It is a spiritual win/win model that supports devotees, temples and the TOVP together through the distribution of prasadam dairy products, all for the service and pleasure of Srila Prabhupada. Thus, along those lines we don’t just call this A2 milk, but A3 milk due to the added benefit of these products being offered to the Lord and serving the samkirtana mission.
In the video, Yachneet and Braja Vilas, Vice-Chairman of the TOVP, bring to light all the above information in more detail. One gets the feeling that something very special is developing that will propel the concept of bhakti yoga in business to world-class heights.
To find out more how your temple can participate in and benefit from this transcendental business venture, contact:
India HARI:BOL website (U.S. & UK websites coming soon): www.hari-bol.com
GBC Ahimsa Milk Resolution
Q&A with Yachneet Pushkarna
More about Ghee:
More about A2 Milk:
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